Saima Azam of KRS: In Kimi Raikkonen’s Space

Where does the Female fan stand today in the lofty world of Formula One??

It isn’t extremely difficult to understand the space occupied in popular racing culture by the Female fan of Formula one? If you are game for intelligent observations, then you may well find that though the iconic Motorsport world of Formula One has gained lofty acceptance in this part of Asia, it continues to be widely popular and well received where it emerged first: the West, especially in Europe.

When you speak of Formula One racing circuits and the featured events in every calendar year, do not be surprised that European race tracks come to fill a staggering one half of the entire F1 contest. Do females stand a chance of acceptance or not. The sport, after all is largely or very completely a male dominated one!KRS-Calendar-2014

To a great degree, the female fans haven’t got their due. Despite being present in large numbers in Hungaroring (Hungarian race circuit in Budapest), at the Yas Marina at Abu Dhabi and the part dangerous and part adrenaline pumping domain of Nurburgring or Hockenheim, both located at Germany, one hasn’t given women supporters of F1 their due share of respect.

To understand Formula One’s intricate and dynamic existence it isn’t enough to note the pulse of the action with importance just being accorded to its racing stars. Race drivers are to teams what an isolated sparkling twinkle of a star is to a wide galaxy. Therefore in the galaxy of Formula One, everyone ranging from the race driver, the team engineer, the race engineering crew, the mechanics who painfully change car gears during a pit halt including the engineering entourage of car designers and technical experts, the communication experts and the team’s principal are together responsible for the action. The driver ultimately oozes action and adventure to a script jointly unfurled by genius thinkers.

wallpaper_kimi_raikkonen_6_by_shad_designs-d4hs370But that is not all. If there would be no fans then who will the teams compete for and drivers race. As one bright girl tell me, “Undoubtedly, it is for the fans. But, fans of Formula One aren’t a lousy bunch who come to stoke their adventure hungry pallets with mindless action. Fans today wish to be as well informed as the team and its owners”.

This bright soul I was happy speaking to further shared, “fans need Statistics, information, comparisons, race analysis, interviews and action that churns out from either a practice session or the events on the main race day”. I was further told, ” Today’s Formula One fans are hungry for real action and starving for information in most minute constructs”. As I began to sink in such intelligent observations, I was drawn to the mind of this sharp observer of F1.

As told to me, “I am a die-hard Formula One follower, someone who’s trying to bridge the gap between the fans’ demands from F1 icon Kimi Raikkonen and the information available on him in public space “. She further added, “you cannot possibly muster all that there is to know about the present contesting teams, nor can you build the most incisive database about a Formula One driver. But, you can always keep yourself updated about your hero through stats, downloads, goodies and whatnot that are made accessible through a common platform“.

With Kimi Raikkonen, one thing is certain. Raw pace, edgy race wins and that stylish exuberance that the man from Finland commands has left a magnetic charm on his fans. They remain glued to media as long as Kimi is driving. And, even when the race is over, thanks to social media they keep themselves updated courtesy a platform that serves their forever ” Kimi hungry” palate.


There are innumerable fan websites that purely talk of a race analysis focusing on the driver. Then there are specific social media pages. But, with Kimi Raikkonen Space, What’s Up Life learnt of Saima’s excellent adventure that clubs all these together on a stylish Raikkonen flavored portal, full of rich insights and flavored by icy-cool information about Ferrari’s 2007 World Champion.

Kimi Raikkonen Space is enjoying its 10th anniversary in 2015 having being brought to life in 2005“, Saima told us. In this ten years, KRS, as its popularly known as brought fans definitely closer to the world of one of Formula One’s most charming and authentic characters.

raikkonen-290113-008KRS is perhaps the stand-alone definitive guide that helps one understand a truly outstanding and gifted racing driver in the intensely tectonic and often, controversial world of Formula One. Saima, a Londoner born and bred in the UK started following the pinnacle of motorsport when she was only 8. Born to a family of four and hailing originally from Pakistan, ask any Kimi Raikkonen fan out there about the existence of Kimi Raikkonen Space and they would certainly call out one “Even Star Saima’s” name.

That is Saima in the digital world for fans and one who for the man himself, Kimi Raikkonen – has made a simple fan blog that began 10 years ago a globally renowned success. Even when she was remotely aware about Raikkonen and his magical exploits, she wrote and researched about the game in its entirety and of its business.

raik_fer    In formula one, a popular added feature to power racing cars contesting with high speeds is a phenomenon called ERS or, the Energy Recovery System.

Just take this concept and power load your information, awareness, knowledge and depth about Kimi Raikkonen, Formula One World Champion of 2007 and chances are you would have understood all there is about the engaging digital platform called Kimi Raikkonen Space.

Known as the Iceman for his cool and unflappable character, Saima Azam’s Kimi site is more than a mere tribute to Ferrari’s last World Champion. Driving for Ferrari for a second stint and possibly also his last, Kimi’s magnificent achievements drove Saima to create a platform where she could celebrate the talent of the 2007 World Champion and bring interaction about F1 and thus, Kimi himself to a whole new level. 

The vibrant and intelligent girl set out to create an online space that was everything in detail about one of the most loved characters of Formula One. She has added, designed, edited, conceived, ideated and exhibited a range of wallpapers, statistics, race inputs, analysis and cover shots, that are constantly updated and sequentially arranged as per Raikkonen’s checkered career.

Following the game for over 13 years in the wake of Kimi’s legend, Saima has now become a household name for fans and the media cauldron who do not take ages to recognize the brain child behind easily the most popular tribute sites on an F1 star. Through KRS styled flags, posters, T shirts and fan cards Kimi Raikkonen Space has only winged Kimi’s fans to fly high with Raikkonen’s success.

Kimi Raikkonen and Saima Azam: The Driver and his creative fan

Cringing ever so shyly about Kimi’s stylishly slick charms Saima isn’t an ordinary girl. Using her creative flair toward  Kimi Raikkonen Space, she has married artistic flair with engaging design ideas to create authentic and readily consumable F1 and Raikkonen content. This gives fans an unbridled access to one of Formula One’s most tacit and silent characters.

Yeah, Kimi is not known to talk much but through KRS, whatever he’s said, as long as it has been on front-line mainstream media, whether it’s on a Press conference, a racing event, his innumerable appearances on outside the F1 track- you can see it all and enjoy the quirky and funnily intelligent experience.


While Kimi revolving tweets tell fans of his arrival at the next big stage of race, postcards, screensavers and race based pictures provide a meaningful landscape about the Iceman’s cool and collected world where there lies immense hunger for his adulation.

In the highly political and diplomatically correct world of Formula One where reputations are made and broken as easily as the preference of a particular driver over others left out in the cold, there is a huge void of authenticity. The game needs original characters and not pawns who plan their next move as per the wishes of the kings who decide their fortunes.

The legend of Kimi Raikkonen

Raikkonen, for one is a world away from this cluttered cacophony of present day F1. He is the most authentic and straight forward guy that there is out on the tracks. In his 14th season in F1, he has come and done what others have failed to do. He holds a massive 42 fastest lap record, the next only to Schumacher. Apart from featuring in 33 consecutive race finishes where he drove home points, he even took a sabbatical from F1 and looked elsewhere to World Rallying Championship at the end of 2009 season.

finnish super hero kimi

He collected points in an extremely tough competition and came back in 2013 with Lotus after his WRC duel and finished in top 3 in the overall race charts. His speed hasn’t deserted him nor have his fans and he is doing what he does best at the moment- driving for Ferrari, where he won his World Championship and became the media’s darling for succeeding in his very first year with the race outfit.

Saima who updates Kimi Raikkonen Space on a daily basis to bring fans to the ethereal world of their sporting icon, remains as hopeful today of Kimi winning the title as she was in 2007 when she began her memorable journey and gave us fans a slice of the Iceman’s life.

For next updates, stay tuned to Kimi Raikkonen


About Author

Dev Tyagi

Dravid, Black, Lara, Rajasthan, Raikkonen, Finland, Tea, Deserts, Morrison, Espionage, World Peace and disruptive ideas.


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