The world of the young is changing rapidly and the pace of this change is only doubling with time. MTV is passionate about tracking this change, because today, more than ever, the youth is incredibly dynamic and the people at MTV believe that youth today is simply trying to be layered, multi-dimensional, multi-faceted human beings, who understand what they are, in order to keep pace with the world.
In the same light, The MTV Youth Marketing Forum (YMF) is back in its 10th edition and promises to dwell deep on a broad range of themes that talk about all aspects of the young- from ‘codes of cool’, to the reshaping of youth values of ambition, sex and money, to the social responsibility of the youth collective.
MTV’s flagship insights event YMF, studies and dissects the world of youth. The daylong event brings together content creators, youth icons, trend hunters and some of the biggest brands in the country to share stories and insights into the world of youth.
This year, MTV is set to release the research study that draws insights from 11,000 conversations with youth across demographics (NCCS A, B and C, Age 13-25. 50+ cities) in India. Titled ‘The Many Me Project’, the study explores the multi-dimensional and multi-achiever facet of the youth – highlighting the plurality in their personalities – one that flows seamlessly through the real and digital world in the form of their thoughts and expressions. The study delves into the youth’s attitude to love and career, their insatiable thirst for content and the emergent codes of new-age cool.
Ferzad Palia, Head, Youth and English Entertainment, Viacom18
Mike Reiss- Co-creator, producer and writer of The Simpsons
Cindy Gallop- Founder, MakeLovenotPorn and IfWeRantheWorld
Will Sansom- Director, Content & Strategy, Contagious Insider
Kerry Taylor- SVP, Youth and Music, Viacom International & CMO, Viacom UK
Shravan and Sanjay Kumaran- CEOs, GoDimensions (India’s youngest CEOs)
The forum is being held on 29th April 2016, 10:30 AM onwards at Q’la in New Delhi.
Watch out this space at What’s Up Life to know more about the key reveals from this research directly from the event.