Most of us just crib tirelessly and endlessly about the traffic snarls, poor traffic discipline shown by fellow drivers etc. Here’s someone who decided to do something constructive on ground. The roads are common to all of us, afterall. Maruti Suzuki and Radio Mirchi joined hands to address an issue which impacts all road users in the city; general lack of driving sense and blissful ignorance of traffic rules. The second edition of ‘Maruti Traffic Heroes of India’ in association with the Traffic Police Department of New Delhi, had one sole objective; to curb willful violation of traffic rules and make driving in the city a safe and pleasant experience for all.
Speaking at the event, Mahesh Rajoria, Senior Advisor, Maruti Suzuki India Ltd, “We’d received a tremendous response for the campaign last year, and this year we hope to get more people to pledge to follow road safety and traffic rules. As part of our initiative ‘Sabhya Road Bhavya Gurugram’ our aim is to curb wilful violation of traffic rules and make driving in the city a safe and pleasant experience for everyone.”
Speaking about the initiative Pritesh Chothani, Cluster Head at Radio Mirchi said, “I think it is high time we as people took active participation in being good citizens of this country. One empowered person can educate hundred others, and we hope to educate people on the importance of adhering to road traffic rules.”
Present at the event, Mr. Sandeep Khirwar, Police Commissioner Gurugram said, “We are glad to see how the citizens of Gurugram have started following traffic rules and through this initiative we look forward to encourage the commuters to keep the momentum going and help other commuters also to move in the same direction”.
The week-long initiative started on 13th January and carried on till January 17th. As a part of the initiative, activities across different cities like Gurugram, Delhi, Bangalore, Chennai, Kolkata, Lucknow, Chandigarh, Indore, Ahmedabad, Kochi, Pune, Mumbai, Hyderabad and Ranchi were carried out.
The campaign also looked to recognize commuters who were adhering to the traffic rules and wearing the protective gear; as well as acknowledged the traffic police personnel’s at the signals. Apart from this, the activity also encouraged people to take pledge to follow traffic rules across various corporates, malls and marketplaces.
City commuters were a part of the initiative by posting pictures of their fellow commuters #pledgeforroadsafety who were seen following the traffic rules. Lucky winner was awarded by Radio Mirchi