This Independence Day saw a struggle of another kind… “We have no option but to #LOGOUT as a mark of protest,” read a poster in one of the restaurants in Cyber Hub. If you noticed it in more than a few restaurants in the city and wondered what it meant, here’s the story… There is something brewing in the gastronomy hub.
If Zomato Gold, EazyDiner, Dineout’s Gourmet Passport, Nearbuy and MagicPin have been your knights in shining armour and the unimaginable deals they offer have been the ‘order’ of the day and saved your pocket, you may have to #logout from the habit. The 1+1 or the 2+2 deals, that you banked upon, may no longer be served as the Logout campaign takes over!
There are chances that restaurants may not abide by the hugely discounted prices offered on these platforms. Over 300 restaurants in Gurgaon, under National Restaurant Association of India (NRAI), launched a #Logout campaign and decided to exit the dine-in programmes, which give subscribers attractive discounts on meal bills as they are making the restaurants and their business stoop low.
Restaurants in CyberHub, Sohna Road, Sector 29 and Golf Course Road pasted posters on their premises in a show of support to the campaign. The restaurants did not entertain any customer who was connected to the food aggregators, yesterday. By the next week, the restaurants will also opt-out of the applications delivering food from these outlets. Delhi, Pune, Mumbai, Kolkata and Bengaluru will soon follow suit.
While these heavy discounts have hugely contributed to the surge in the footfall at the restaurants, the hindsight has been the losses that these places have faced. Unlimited meals for a fixed price, 1+1 and 2+2 offers on drinks have lured customers to the dine-in restaurants, much against the wish of the owners who are compelled to participate because of competition and fear of missing out as others are offering discounts.
The hospitality industry is what has kept businesses in Gurgaon afloat, and ‘affordable casual dining’ continues to dominate the market, but are the superfluous discounts really being fair to the places that we love to throng?
With the increased rentals and copious overheads, are we killing the industry silently? Food for thought… Old habits may die hard, but it is time now to #logout and detox from the habit!