So you’ve been dreaming about the pair of Nike sneakers that you saw last week at the mall, but you’re not-so-bulging pocket urges you to wait for the sale period. What if we guide and tell you to just go buy all that you desire?
Let’s take you through few places in Gurgaon where you can shop till you drop and not feel guilty about spending those hard-earned bucks. Start with walking down the old Gurgaon road (Sector 13 & 14, to be precise) and then enter the DT Star Mall in Sector 31 with the number of brand outlets vying for your attention.
Be ready for a pleasant surprise once you enter the shop. A quick look at the price tag will be a revelation. You will find that the price that you need to pay for the clothes there is much lower than the market price. Well, welcome to shopper’s paradise!
These stores are known as Factory Outlets that primarily mean a store wherein branded apparels are sold at a discount on the MRP price. These apparels are predominantly closed outs. This means goods that do not get sold at full price from their main stores during its season.
Factory outlets have products ranging from apparel, accessories, sportswear, footwear, luggage, children’s clothing to wide variety of men’s and women’s clothing. The concept of factory outlets came to India from overseas markets like Singapore, Hong kong, Thailand, Europe and US.
In India, there are a large number of factory outlets where consumers can purchase quality merchandise at affordable price. Long stretches like Mehrauli-Gurgaon (MG) Road, Mahipalpur (near NH 8) in Delhi, Old Gurgaon areas such as Sector 13 & 14 and now, all air conditioned DT Star Mall are full of varied Factory Outlets. Mahipalpur here is proudly called the ‘Mecca’ in North India for factory outlets.
Brand-craving consumers prefer these outlets as they get products with brand tags at an affordable price range. Factory outlets are profitable because of low operating costs, limited services, low rents, and elimination of the distributor or retailer links in the distribution chain.
Their USP is the massive discount they offer around the year that starts at 20 per cent and goes up till 50 per cent on its MRP. For instance, a pair of Nike sneakers that you would pick up from a mall would cost you INR 2,499, but if you buy it from a factory outlet on NH8, you will just have to shell out INR 1,249!
Apart from the discount, there are deals of ‘buy two get one free’, ‘pick any for a price of Rs 100’ and so on. Almost all major brands have their factory outlets. Most of the factory outlets operate on franchise norms while others are company owned. Some are exclusive stores.
Reason behind their existence: With the rise in incomes, there has been an explosion in consumption expenditure. Coupled with this, the population pyramid has become younger (more than 60 per cent of the population is below the age of 35 years). Therefore, the customer has become brand conscious but is more rational in terms of his net spend to own a brand.
Adidas Factory Outlet
Where: Old Delhi Road, Sector-13, Gurgaon, Gurgaon -122001
Shop No :17-18, Opp. Maruti Gate 2, Annapurna Market, Inayatpur, Haryana
Shop No. 92/12A, Jharsa Road, Kirti Nagar, Sector 15, Gurgaon
Phone: 0124 401 3554
Nike Factory Outlets
Where: SCF No. 27, Sector 14, Huda Market, Old Delhi Gurgaon Road, Gurgaon
DLF Star Mall, 30, Delhi Jaipur Road, Block A, Sector 30
Shop No.414, Mehrauli-Gurgaon Road, Delhi
Phone: 0124 4015438
Puma Factory Outlets
Where: UG.6B, DLF Star Mall, Delhi Jaipur Road, 32 Block A, Sector 30, Gurgaon
Shop No. 48-A, 1/34, Mehrauli-Gurgaon Rd, Sukhrali, Gurgaon
Phone: 0124 4061534
Reebok Factory Outlets
Where: Sco-6, Near Huda Office, Sector 14, Sector 14, Old Gurgaon
Beside Krishna Garden Lawn, Sector 14, Gurgaon
Phone: 011 4504 0443
Jack & Jones Factory Outlet
Shop No:19, 20, 21, Sector 31, Star Mall NH8, Gurgaon
Phone: 0124 4047242
United Colors of Benetton Factory Outlet
Where: Sector 14, Gurgaon
Phone: 0124 4085676
Woodland Factory Outlet
Where: Sector 14, Gurgaon
Phone: 0124 4084676
Lacoste Factory Outlet
Where: UG-6A, DLF Star Mall, NH8, Block A
Phone: 0124 403 5412
Louis Philippe Factory Outlet
Where: Old Delhi Road, Delhi Rd, Sector 14, Gurgaon, Haryana 122016
Phone: 0124 4019441
Van Heusen Factory Outlet
Where: Old Delhi Road, Delhi Rd
Phone: 0124 4007413
Arrow Factory Outlet
Where: 29, Delhi Rd, Sector 14, Gurgaon
Phone: 0124 4007345