ASICS has been developing sports shoes and apparel for more than 60 years now. In this time innovation has been the key to our introduction of design philosophies that have revolutionised the world of sports. Through their scientific approach they have managed to create some highly innovative sports product solutions. Technologies such as core GEL cushioning system and the evolutionary Impact Guidance System (I.G.S.) and Biomorphic have helped to create some of the most comfortable and performance-enhancing shoes and apparel on the market, for athletes and active consumers alike.
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