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This Iconic Ittar Shop In Delhi Is The Oldest In India, With A Fan Following Across The Globe!

Travel the lengths and breadths of the world, there ain’t anything as good as indigenous. Go around the world, but everything will lead you back to the homeland. This, I claim after a visit to the oldest perfumery in India. A shop that isn’t just a regular perfume store….. it is a 200 hundred old legacy, natural heritage of India captured within the four walls, tucked within the oldest part of Delhi….. it is Gulab Singh Johrimal, but of course!

Gulab Singh Johrimal

 

 

Through the by lanes of Chandni Chowk, towards Dariba Kalan market, I thought I’d never find it, but finding a guide to Gulab Singh Johrimal isn’t a task at all. World renowned, the name is enough for any shopkeeper or passerby to bring you through the meandering lanes.

Gulab Singh Johrimal

 

It is the oldest perfumery in India, Established in 1816, it is now being run by the 7th generation of the Gundhi family, Mukul Gundhi, keeping the legacy of his forefathers alive. The antique grandfather’s clock hanging inside the legendary shop, is cue enough to realise their love for the heritage. The aura takes you back in time…. The one thing that they ardently maintain, is the quality and capacity.

Gulab Singh Johrimal

Gulab Singh Johrimal attends to a labourer buying agarbatti for ‘namaz’ from them as much as they do, a foreigner tourist spending in dollars, also relating to the fact that they create for every worthy spender. The synthetic ones will cost lesser while the organically procured ones can get exorbitant.

Gulab Singh Johrimal

Visit the shop to buy perfume products including fragrant soaps, agarbatti (incense stick), ittar (essential oil), etc., The fascinating minutiae is that most of the fragrances are created with authentic natural flowers and herbs, some distilled from exotic and rare flowers!

Gulab Singh Johrimal

The world renowned fragrance, the Ruh Gulab is their iconic product and is still considered to be a specialty. 5000 kg of the Bulgarian rose, Rosa Demicina, is distilled to extract 1 kg of rose oil that goes into making Ruh Gulab! Attar Harshringar is a rare and exotic fragrance as is Attar Rajnigandha, which costs INR 10000 for 10 grams! Attar Kewda, Jatamasi, Moulshree and Taif Rose are other special fragrances to indulge in.

Gulab Singh Johrimal

You’d be surprised that all the international niche perfumes infuse fragrances through this process… and you get the base oil used for those, right under your nose! Move over Chanel, Guerlain, Issey Miyake, Gucci and the likes…. we got our own authentic one!

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About Author

Dipti Datta

Dipti is an entrepreneur and a libertarian. Previously associated with some of the most renowned television channels and personalities as a stylist and being a qualified fashion designer her creative bent is apparent. Also,Having worked copiously with a team as an Operations Manager on an online portal, her conviction to work as a team player is undaunting. Her inclination to write is very strong as well, inevitably, as she holds a bachelors degree in English literature. Dipti is A travel buff, an avid reader and a painter and also dabbles in writing poetry. She believes that creativity is the best form of reform.Dipti is determined to associate herself with people and work alike, that refine her tastes and sharpen her sensibilities.

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