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Celeb-owned fashion brands that are creating a buzz

Anything that our Bollywood celebrities do becomes a style statement. Thanks to the paparazzi, we get to see everything right from their ‘just-out-of-the-bed’ look to their unending ‘airport’ looks – can’t get enough of them! Lately the trend of launching their own brands have become very popular. It seems celebs want more than just endorsing a brand, they want their own!


Here are some of the brands launched in recent times that the millennials are drooling over…

Nush

celebrity owned fashion brands


When you’re done gushing over her ‘oh-so-casual’ looks, take a glance at her clothing brand ‘Nush’ which she recently launched. The collection is super amazing and comfortable – made for those for whom less is more. The colours, patters look so breezy and reflects her own style.

Shop at: www.nush.in

The Label Life

celebrity owned fashion brands

What happens when the three divas of Bollywood come together? No silly, we are not talking about the catfights, duh! Bipasha Basu, Malaika Arora Khan and Suzanne Khan decided to join together and form a lifestyle brand ‘The Lable Life’ that speaks volumes about all things classy. 

Shop at: www.thelabellife.com

Rheson

celebrity owned fashion brands

Sonam Kapoor is known for her on-point dressing for every occasion – Red carpet to Airport – she pulls off every look with grace & panache. Along with her producer sister, Rhea Kapoor, she launched their fashion line ‘Rheson’ which is all about experimenting with colours and offbeat designs.

Shop at: www.shoppersstop.com/Rheson

Wrogn

celebrity owned fashion brands

Virat Kohli not only won us over on the field but also off the field with his incredible style. His clothing brand, WROGN, defines his persona and has an amazing collection. If you follow his style, then its WROGN that you’re not wearing it! (Pun-intended)

Shop at: www.wrogn.in

Skult

celebrity owned fashion brands

His love for dance is evident from his incredible moves on screen, which inspired him to make comfortable yet stylish clothes for his fans. Shahid Kapoor’s brand ‘Skult’ has an amazing collection and the tagline says it all, ‘Living Freestyle’. Go, shop!

Shop at: www.abof.com and www.amazon.in

All About You

celebrity owned fashion brands

This gorgeous beauty has melted many hearts and now she’s come up with her own clothing line, ‘All About You’ that has a simple yet classy collection for the modern woman. Each piece has been created as per her taste and makes it so relatable.

Shop at: www.myntra.com

HRX

celebrity owned fashion brands

Hrithik Roshan’s brand ‘HRX’ was exclusively launched on Myntra and is mostly inclusive of sportswear and casuals. Just like his own style, which is easy-going, comfortable yet sexy, HRX has a wide collection of both men and women clothing.

Shop at: www.myntra.com

Being Human

celebrity owned fashion brands

Salman Khan’s clothing brand is as popular as the actor himself. His cool, chilled out personality is hard to match. And this is exactly what his brand reflects in their collection. The brand is a part of Being Human Foundation which works for the welfare of underprivileged kids.

Shop at: www.beinghumanclothing.com

The link-ups, break-ups, cat-fights or controversies were not enough to grab the eyeballs, bollywood celebrities came up with yet another reason to their fan following

 

CONTRIBUTED BY ZAREEN KHAN


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