What happens when the â€˜baapâ€™ of biscuits turns a century old? There is lots to add â€œZindagi Mei lifeâ€ to!
This year, the stalwart company completed 100 years of existence and to commemorate this milestone, Britannia released a brand new logo and tagline, â€œ Exciting Goodnessâ€. From last so many years, Britannia has been a trusted name in Indian households, and has been omnipresent, be it â€˜Milk Bikkisâ€™ lending satiation of glucose biscuits to your morning chai routine or the Toasties adding to your evening milk time!
Established in 1892, with an investment ofÂ â‚¹265, Initially, biscuits were manufactured in a small house in central Kolkata. Later, the enterprise was acquired by the Gupta brothers mainly Nalin Chandra Gupta, an attorney, and operated under V.K Brothers. Later on, a Kerala businessmanÂ Rajan PillaiÂ secured control of the group in the late 1980s, becoming known in India as the 'Biscuit Raja'.Â In 1993, theÂ Wadia GroupÂ acquired a stake in Associated Biscuits International (ABIL), and became an equal partner withÂ Groupe DanoneÂ in Britannia Industries Limited.
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