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The ‘Brahmastra’ Of Quirky Film Promotions… This Is How They Did It!

Every Friday is a wait for both the film makers and the audience. For the  Production houses, It’s the recovery of the budget that they have put in, is the primary concern. For the audience, it goes Beyond the form of  mere source of entertainment .

The Gimmicks Of the Game!

Films like URI: the Surgical Strike (2019) and Raazi  (2018)  evoked   the  sense of   patriotism  like no other ,Others like Tamasha (2016) ,Yeh  Jawani hai   Deewani (2014)  told a Story that stayed with people for a long time. Recently released Gully Boy (2019) showed  the underdog‘s journey to Victory with numbers like ‘Apna Time Aayega’ becoming the song of the nation.

Yes, the story is important. But what goes into promoting the movie, enticing the audience to come and watch it in the theatres is the real play. With marketing and promotion budgets amounting to more and more than the shooting budget, it’s a tough and daunting task to come up with something  new and creative every time to promote the film. But the production and marketing team leaves no stone unturned.

Brahmastra Out, Box Office In!

Case in point , The launch of  Brahmastra logo on Shivratri (March 4 ,2019)  at the  Kumbh Mela in Uttar Pradesh. Produced under country’s one of the biggest production houses, Dharma Productions headed by film-Maker and producer  Karan Johar and scheduled for Dec 25 ,2019 release , 150 drones lit up the sky to form the logo after which the team, led by Ranbir Kapoor, AliaBhatt and director Ayan Mukherji, performed an aarti.

The 12 minute show was live on Alia Bhatt’s Instagram story handle and was viewed by no less than 2.5 million people. After the spectacular show at Kumbh Mela on Mahashivratri, the production company  launched the full fledged logo, of the three part series starring Ranbir Kapoor, Ali Bhatt and Amitabh Bachchan in lead roles.

So much for these practices…. But who’s complaining? Box Office success ke liye kuch bhi karega! As long as we keep getting entertained….

CONTRIBUTED BY YOGITA MAHESHWARI


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