What was your last uber luxury indulgence? Very soon the answer to this will be “water”. Naah, I’m not going to dole out streams of gyan on Global warming, ‘No Water No Life’, but just sharing a fact with you. Gulp this fact down with some water! A bottle of water priced at Rs 65 lakh is going to hit Indian markets very soon. As a part of their Global expansion plans, The Beverly Hills Drink Company is introducing their series of luxury drinking water to the Indian markets.
Headquartered in Beverly Hills, California, USA, the bottle water is named Beverly Hills 9OH2O and it feature superior spring water from 5,000 feet up in the pristine southern California Mountains. According to Jon Gluck, Co-founder and President, Beverly Hills Drink Company, “The taste of Beverly Hills 9OH2O is silky smooth, incredibly crisp, and remarkably light.”
But how much do you get to drink for that whopper of an amount? A litre to be precise. That’s not it though. You also get some diamonds. Fry them, roast them, bake them, that’s upto you.
Chulu Bhar Paani For Snapchat Ceo
Meanwhile let’s call for some chulu bhar paani from our very own taps for Snapchat’s CEO Evan Spiegel, who very recently called India a poor country. Here’s a company which trusts the Indian consumers way too much. Just hope there’s an EMI option on buying this coveted bottle of water.
That’s The Diamond Edition of the Luxury Collection of Beverly Hills 9OH2O for you. H2O KA Grand daddy 9OH2O. Designed by a renowned jeweler to the stars on Rodeo Drive in Beverly Hills, each exquisite bottle features a white gold cap set with over 600 G/VS white diamonds and over 250 black diamonds, totaling 14 carats. Each bottle comes in a custom secured presentation case together with four engraved Baccarat crystal tumblers, and it is presented in person by famed water sommelier Martin Riese at a private water tasting anywhere in the world. In addition, the Diamond Edition package also includes a one-year supply of the Lifestyle Collection of Beverly Hills 9OH2O.
Are people ready to pay that much for water though? Well, yes.
According to the founders at the Beverly Hills Drink Company “just like those who consume alcohol for its taste, there are people who look for a particular taste and class in water”. Ooh La La! How much do you know about India, Sir?
Now who in India will drink this?
Your guess is as good as mine. Two names that instantly come to the mind are Mr. Ambani. The wife can have the diamonds with a dip of her choice (perhaps garnished with some diamond dust)! And Atta Man Rajnikant! Hey, wait! Who knows perhaps this water being sent specially for this man so extraordinaire!?!
We hear there are a few celebs in India who are picky about their packaged water – Virat Kohli, Mahesh Babu etc. and they may actually find their substitute in Beverly Hills 9OH2O.
Mitron, Sharm Se Paani Paani Na Hon
Message to mere mortals (We The Mitron of Mera Bharat Mahan) like moi and you. “Kripya sharm se paani paani na hon”. The very considerate brand has two other categories in different price bands. There is the Beverly Hills 9OH2O Luxury Collection that has four sub products- 1 litre bottle in still, 1 litre pack in sparkling and 500mL packs in still and sparkling, respectively. Targeted at luxury hotels, fine restaurants, luxury gifting market, nightclubs and more, this series comes for Rs 800 for a litre. “Ek din khaana nahin khaana, go on a water fast. Simple!