100 Pipers: Celebrating 12 Years of Maturity

As we all know, Seagram’s 100 Pipers is undoubtedly India’s leading Scotch brand, also the leading Standard Scotch in many countries around the world. The company is the seventh largest blended Scotch worldwide, making it as the No. 2 position in Asia, and the No. 1 in Thailand. They have also received a Gold Medal at “The Asian Spirits Masters 2014”.

And now 100 pipers in association with its 12-year-old variant had conducted a campaign named Cheers To 12.  The premise of ‘Cheers To 12’ was to celebrate 12 years of an individual’s life and the maturity that comes along with it.

The basic idea of this campaign has been initiated from the above thought and from the brand’s core thought of celebration and maturity over the years.

The event that took place at Trident Hotel on Friday evening had South India’s popular actor R. Madhavan, who shared his personal life experiences in sync with the 12 years maturity of the brand and also raised a toast to celebrate 12 years of his life. He kept the audience engaged with a few funny snippets during his film shoots, his assistant and struggles as an artist as so on.

Post the entertaining chat, he got off stage mingling with the crowd and politely obliged for pictures and yes selfies! He came across as a very warm and a genuine person who the audience could very well connect with.

So as we conclude, let’s celebrate 100 Pipers being a successful brand since more than a decade, still managing to be the first choice of many! Let’s toast for several more fruitful decades ahead!

Address: Hotel Trident, Opp Phoenix Towers, Hi-Tech City, Hyderabad

Content by Aarti David.


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